Project Seminar Innovation Marketing


The student is capable of analyzing the market potential of inventions and innovative business ideas by using appropriate methods, investigating whether a market is still open for a given innovation and develop a first concept for the market entry strategy and the marketing mix, searching for relevant information (primary and secondary market data), analyzing, aggregating, and interpreting the gathered data and giving well founded recommendations based on the findings and writing a scientific report that includes the literature background as well as the development of their methods, their results, conclusions and recommendations.


Semester 1