The MSc. in Global Technology and Innovation Management & Entrepreneurship is a unique blend of modules. It incorporates technology & innovation management while preparing students with an entrepreneurial skill set, based on state of the art teaching and industry-partnered projects. GTIME's structure provides students with an international experience by asserting them to complete the second year of the course at one of 6 global partner universities.
Digital Business Strategy
With recent developments of Information Technology, digital world has opened up new markets, transformed distribution channels and media, advanced the development of products and services, changed the behavior of consumer and thus revitalized business models and strategies. This course offers a comprehensive introduction to business strategy and technology, nature and scope of e-business and e-market, data analytics and information management, and business transformation strategies in the digital age.
4 ECTS